You don’t need another diet. You need a new mindset.
This isn’t just about weight loss. It’s about taking back control of your health, your habits, and your happiness … now, and for good.

If you’ve tried everything… clubs, apps, shakes, injections, and the weight still comes back…
It’s not a flaw in you. It’s a gap in the method.

I’m Claire Jones – award-winning weight loss coach, behaviour change specialist, former yo- yo dieter….and realist.

I help people lose weight in a way that actually works with their life – no shame, no extreme plans, no fake promises.

We deal with the real issues:
Stress. Self-sabotage. All-or-nothing thinking.
You’ll finally understand why you do what you do – and how to stop doing it.

Because if weight loss is costing you your peace of mind, it’s time to try something smarter.

What I Offer:

• Bespoke 1:1 weight loss coaching tailored to your goals
• Low-cost weight loss accountability starting at £10/month
• Coaching that complements weight loss injections (I don’t prescribe, but I’ll help you make them work for you)

I don’t do shame. I don’t do perfection.

I help you build a sustainable approach that’s designed for real life, real bodies, and real people.

I’m Here to Help You

I know first hand how frustrating the weight loss journey can be, as for many years I struggled with managing my weight. But I overcame my struggles and now I help others. As an award-winning weight loss coach, I’ve helped countless people like you break free from the dieting cycle and step into a healthier, happier life.

You don’t need another diet – you need a mindset shift.

Let’s work together to create a personalised, realistic plan that works for YOU.

Why Choose Me to Help You?

Unlike most weight loss programmes, I focus on the root cause of weight struggles – your mindset, biological influences, habits, and behaviours.

With my approach, over time you will:
✅ Develop sustainable habits instead of relying on willpower
✅ Overcome emotional eating without guilt or restriction
✅ Finally feel in control of your weight and health – for good
✅ Learn how to keep the weight off without feeling deprived
✅ Receive personalised support that starts with truly understanding your challenges

Let’s bust the myths:
🚫 You DON’T need to rely on willpower – we build habits that stick
🚫 You WON’T feel deprived – you’ll learn to eat in a way that works for you
🚫 You WON’T need another diet – this is about lasting change

You’re not alone

Most traditional approaches focus only on what you eat – not WHY you eat. Without addressing biological influences, mindset, and habits, lasting change feels impossible.

Unlike most weight loss programmes, I take the time to understand your unique struggles before offering solutions. 

By getting to the root cause of your weight challenges and your unique life, personality and preferences,  we create a tailored plan that truly works for you. 

It’s time to harness the power of your MIND.

Your thoughts, habits, biological influences and emotions drive your eating behaviours. With my personalised coaching you will begin to understand why you eat and drink the way you do, and will learn how to: 

Success Stories

“Claire has completely changed the way I look at food and weight loss. What she doesn’t understand about weight loss, both physical and psychologically, isn’t worth knowing. I’ve never felt so seen, heard and not-judged! I haven’t been able to manage my weight loss consistently for at least 10 years, which started to impact on my health as well as wellbeing. Soooooo glad I finally reached out to Claire. Thank you for being you!! So much value.”

Helen, November 2024

Take a look at what Abigail Horne has to say about difference working with me has made to her:

And see Dee Airey’s transformation.

I have something for you! 

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